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Cash Flow Stress Is Crushing NZ Businesses—But One Young Entrepreneur Has the Answer, and Kiwi Business Owners Can’t Sign Up Fast Enough

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For too many small business owners, the moment of reckoning comes quietly—an empty bank account when payroll is due, a surprise tax bill that sends panic through the office, or sleepless nights spent wondering if tomorrow will be the day the business fails. It’s a statistic that haunts entrepreneurs: 82% of businesses fail due to cash flow problems. But for most, the crash comes without warning.

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Jonny Wilson, a seasoned entrepreneur with multiple 7-figure businesses under his belt, knows this struggle all too well. He started where many business owners find themselves today—battling against sleepless nights, juggling endless spreadsheets, and feeling the gnawing fear that his business could crumble at any moment. But what many don’t realise, Wilson says, is that cash flow issues don’t strike out of the blue. They creep up slowly, often disguised by confusing reports and financial uncertainty.

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That’s why Wilson created Hello Cashflow. It’s more than just another financial tool—it’s the missing link that small business owners have been searching for. Plugging directly into Xero or QuickBooks, Hello Cashflow takes the overwhelming, messy numbers and turns them into crystal-clear insights. For the first time, owners can see the full picture of their business’s financial health in real-time, allowing them to spot problems before they spiral out of control. It gives them what they didn’t even know they needed: clarity and control over their cash flow.

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But building Hello Cashflow wasn’t easy. Wilson spent years perfecting the tool, working with over 350 clients in 20 countries to ensure it addressed the real, day-to-day challenges business owners face. These weren’t just tests; they were transformations. Business owners who had spent years struggling with uncertainty suddenly found themselves in control—relieved, empowered, and excited about the future of their businesses.

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Now, after three years of development and testing, Hello Cashflow is ready for the world. Word is spreading fast, and business owners are signing up rapidly, eager to experience this breakthrough solution for themselves. What began as Wilson’s personal quest to solve a frustrating problem has evolved into a game-changing platform—one that’s revolutionising the way small businesses manage their money.

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The Missing Link for Small Business Owners

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Many business owners believe that having an accountant and using accounting software like Xero or QuickBooks should be enough to keep their finances in check. But Jonny Wilson discovered the hard way that these tools, while important, don’t always tell the full story

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“We all know the numbers tell a story in business,” Wilson explains, “but very few business owners can look at those complex reports and actually see the story clearly. That’s where most people get stuck—they have the numbers, but they don’t have the clarity.”

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Hello Cashflow was built to bridge that gap. It takes the raw data from your accounting software and turns it into beautiful, easy-to-understand visuals that finally show you the real story behind your numbers. By connecting directly to Xero or QuickBooks, Hello Cashflow supercharges your data, turning confusing reports into actionable insights that help you make smarter decisions, faster.

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“Once you know the story your numbers are telling you,” Wilson says, “you have the power to change it. And that’s what Hello Cashflow does—it gives you the clarity to rewrite your business’s financial story.”

Plugging into Your Accounting Software for Real-Time Insights

Hello Cashflow works seamlessly with Xero, and it will soon integrate with QuickBooks as well. This allows the platform to pull real-time data directly from your accounting software and instantly transform it into reports, projections, and insights that you can actually use.

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What sets Hello Cashflow apart is how effortlessly it connects to the systems business owners already use. You don’t need to manually input data or spend hours building complex spreadsheets. Hello Cashflow automates the entire process, taking the stress and guesswork out of managing your finances.

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For QuickBooks users eager to get started, Wilson’s team has already created a waiting list, and they can join by emailing info@hellocashflow.com.

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“Business owners often feel like they’re just one piece away from having everything under control,” Wilson says. “With Hello Cashflow, they finally have that missing piece. We help them turn what their accountant and software are providing into something they can act on.”

Solving the Pain Points of Confused Business Owners

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For most business owners, the biggest challenge isn’t making sales or delivering services—it’s managing cash flow and understanding the full picture of their finances. Too often, they don’t know how to connect the dots between income, expenses, and long-term financial health. That’s where Hello Cashflow steps in.

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Many entrepreneurs think they’re doing better than they actually are, only to be blindsided by an unexpected cash shortage. Others are doing well but feel like they’re leaving money on the table because they don’t fully grasp where they could be optimising their finances. Hello Cashflow helps both groups by providing instant insights and clear visuals that reveal exactly where their business stands and where it can improve.

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“No more spending countless hours trying to piece together the financial puzzle yourself,” Wilson says. “Hello Cashflow takes care of that for you. It gives you a clear, accurate view of your business in just minutes.”​

The Story Behind the Numbers: Unlocking the Power to Change Your Business

 

The real power of Hello Cashflow lies in its ability to turn confusing numbers into a clear, cohesive story—a story that business owners can not only understand but act upon. Wilson’s analogy resonates with users: “If you know the story your numbers are telling, you can change your business’s story.”

With Hello Cashflow’s unique features, business owners can dig deep into their financial data without feeling overwhelmed:

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  • The Scenario Tool allows owners to run “what if” scenarios—whether it’s hiring a new employee or making a big equipment purchase—and instantly see how those decisions will impact their cash flow. What used to take hours of manual labor can now be done in minutes, helping owners avoid costly mistakes.

  • Financial Health Gauges provide a quick snapshot of how the business is performing against key financial targets, tracking revenue, expenses, and profitability so owners can see the big picture at a glance.

  • The Budget Editor makes it easy to plan and allocate every dollar in the business, tracking how spending aligns with projections and providing a sense of control over future financial decisions.

 

By turning raw data into an actionable narrative, Hello Cashflow is changing the way business owners manage their finances. It’s no longer just about understanding the numbers—it’s about empowering owners to improve them.

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Taking the Next Step: Helping Business Owners Rewrite Their Financial Stories

Jonny Wilson’s vision for Hello Cashflow goes beyond providing a financial tool—it’s about transforming how business owners think about and interact with their finances. He knows from experience that seeing the story behind the numbers can be life-changing.

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“When I built Hello Cashflow, I wanted to give business owners the clarity I never had in the early days,” Wilson says. “Everything a business owner wants—freedom, profit, less stress—it all starts with mastering cash flow. And that’s what Hello Cashflow delivers.”

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For those ready to take control of their finances, Hello Cashflow offers a free 30-day trial, allowing business owners to see for themselves how the platform can supercharge their accounting software and change the way they manage their business.

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And for QuickBooks users, the next wave of growth is just around the corner. Wilson’s team has created a waiting list for those eager to experience the same clarity and control that Xero users are already enjoying.

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With Hello Cashflow, business owners finally have the power to not just understand their numbers but to change their financial stories for the better.

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