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How to make the most of Your Customers Tab

Updated: Sep 30

Your customers are the heart of your business, and staying on top of their behaviour is key to long-term growth. With our Customers tab, you have all the tools you need to track customer trends, retention, and growth—all in one place.

(Please note this feature is currently only available for businesses whose services are subscription based).


One thing to note right off the bat: the data in this tab isn't automatically populated by Xero integration. This means when you first log into your account, you’ll need to click on the 'Input Customer Data' button located on the right-hand side of the screen. This step is crucial for ensuring that your customer data is available for tracking and reporting.


Once you’ve entered your customer information, this tab becomes one of the most powerful tools in your arsenal for monitoring customer trends. Let’s walk through some of the features that will help you get the most out of it.



Total Number of Customers

Want to know whether you are on track to meet your customer targets or need to adjust your strategies?


This graph shows a comparison between your actual customer growth (in yellow) and your target number of customers (in pink) over time.


You can also see your monthly average number of customers at the bottom of the report and compare this to your trends. strategies.




Customers Gained & Lost

Want to know how many new customers you’ve gained during a specific time period?


Or maybe ow many customers you’ve lost this month compared the last 12 months or the monthly average?


This report addresses your key customer retention questions which is essential for understanding your growth and churn rates




Average Revenue per Customer

Want to know how much revenue each customer is bringing in?


This section calculates the average revenue you’re generating per customer, giving you a solid idea of your business's customer profitability.


If this number is lower than you expect, it may be time to revisit your pricing strategy.




Cost to Acquire a New Customer

Want to know exactly how much it costs to bring in a new customer?


Whether you’re investing in ads or other forms of outreach, keeping tabs on this figure helps ensure that your customer acquisition costs aren’t eating into your profits.


Pro Tip: Ensure all the correct costs are included by clicking the View toggle and selecting all expenditure categories related to acquiring new customers from the dropdown list.



Churn Rate

Want to know how many customers you have lost over a given period?


A high churn rate can indicate customer dissatisfaction or other issues in your service needing corrective actions to reduce churn.


In general, keeping your churn rate below 5% is a healthy target, but lower churn is always better for long-term growth and profitability. However, what is considered "good" can vary depending on the industry and the stage of the business (eg. growing or mature business).




Retention Rate

Want some insight into your customers satisfaction with your product or service?


The flip side of churn is your Retention Rate, which measures how many customers stick with your business over time. This is crucial for long-term growth and stability, as retaining customers is often more cost-effective than acquiring new ones.


Pro tip: Key to improving customer retention is regular engagement with, and feedback from customers, about what you are doing well and what needs improvement. Make sure you have a robust feedback loop established to handle this vital part of your business strategy.



Customer Growth Rate

Finally, want to know whether your marketing and sales strategies are working?


Hello Cashflow's Customer Growth Rate report gives you a clear picture of how your customer base is expanding (or shrinking). Tracking this will help you gauge whether your marketing and sales efforts, and the cost of those efforts, are successfully bringing in new business.



In Summary

By regularly updating your customer data and keeping an eye on the insights provided in the Customers tab, you can stay ahead of potential issues and make informed decisions to grow your business. Don’t forget—start by clicking the 'Input Customer Data' button on the right-hand side as soon as you log in!

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